EP 26: Pack Light, Sell Soulfully: 5 Things to Stop Doing with Your Content By Anacani Walters | Heart-Led CEO Podcast

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Most coaches tell you that more content equals more

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clients, and I think that's wrong.

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I feel more aligned content equals

more clients, and I know this because

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right now I am sitting on the floor

surrounded by boxes packing up my six

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years of life here in Okinawa, Japan.

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I'm currently on my cycle parenting

a toddler, and somehow running

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one of my calmest most profitable.

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Months yet.

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So right now in this episode, I'm giving

you five things to stop doing so your

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content can finally start converting

while you're packing, parenting,

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or maybe protecting your space.

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So grab your cup of whatever's keeping

you grounded and let's get started.

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Speaker 2: Welcome to Heart LED CEO, the

podcast for women wellness entrepreneurs

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who are ready to build scale and automate

their businesses without sacrificing

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their soul, sanity, or authenticity.

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I'm Anacani Walters, a

nurse turned entrepreneur.

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Military spouse, first time mama in

my forties, and a recovering burnout

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survivor who's making it a mission

to help heart led women just like

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you, create thriving businesses that

really feel good, do good, and give

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you the freedom that we all deserve.

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Because here's the thing, you don't

have to hustle harder to succeed.

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You don't have to drown in tech

overwhelm or try to do everything

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alone, and I'm here to give you the

strategies, automation tools, and

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mindset shifts that will help you

step fully into that leader, CEO, and

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impact maker that you are meant to be.

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If you're ready to grow your business in

a way that aligns with your values and

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your life, you are in the right place.

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Let's get into today's episode.

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Speaker: Hello, my beautiful friend.

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Oh, welcome back to another

episode of the Heart LED CEO.

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I have skipped a week and I was

going to skip this week, but I

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decided no, if you could see me

right now, you would totally laugh.

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I am like surrounded by boxes.

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I am gonna say that packing

is not my strong suit.

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My husband would agree.

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And I'm literally like in my head

thinking, what else do I need to pack?

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'cause we have like different.

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What we're gonna take on the plane,

what they're gonna take tomorrow, so

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that it arrives shortly after we arrive.

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And then what's going to arrive in a

ship somehow in probably a few months.

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And what to take, what's priority.

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And it's a little bit like, ah, decisions.

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Decisions.

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My suitcases Hal zipped,

and I am actually okay.

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I'm ready to release old stuff,

like it's a spiritual detox.

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I'm sleeping better every day

that I pack up a little bit more.

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And I have to say that this move

has really been more than just a

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physical move simply because it's

been six years, like all of three of

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my businesses have been birthed here.

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I became a mom and birthed an actual

human here, and my husband and I have.

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Built our marriage relationship here.

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I mean, we literally got married

and then moved right here.

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So it's just been kind of a

rollercoaster of a lot of things, a

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lot of growth, a lot of memories, and.

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It's basically become this masterclass

in letting go of clutter, of

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perfection, of overcomplicating,

what actually sells in my business.

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And somewhere between,

decluttering, taping boxes, and.

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Timing, you know, these contractions

of like my own resistance of

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moving, of leaving, of letting go.

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I've realized that our content can

also get cluttered the same way

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our homes do without us knowing.

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I feel like sometimes we

keep too much just in case.

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If you're one of those personalities

that want to be prepared,

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that's how we find comfort.

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Sometimes it can be used against us and

we hold on to old strategies and old

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voices, old fears, and with things the

way they are moving in our society, in the

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world, especially now with AI in the mix.

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We have to learn to also evolve and

make room for new growth and new

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opportunities and new learnings.

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And so I wanna make sure that

we just kind of clear our.

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Our spaces together, and I wanna give

you five things to stop doing so that

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your content and your business can

feel like they can breathe again.

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Now the first one is to stop

posting without a point.

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I used to really be in this space

where I just was in this mindset

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of more is better and sometimes

pretty much posted without any like.

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Thought, just, I'm going to just

share whatever's going on, and I'm not

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gonna have any like, call to action.

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I'm not gonna have any purpose to this.

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It's just so that I can stay present.

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And when I scroll back through

my own feed, even just from

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a year ago, I can see it.

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And you know, there's.

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Not necessarily in my Empower her wave,

but when I go through my Fat Mermaids

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Instagram account, or even what I

used to have as in my old Anacani

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Walters, my personal Instagram that

I switched over to my business and.

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I can see it even there, like

it is just a havoc of craziness.

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It is pretty in some places,

but there's no strategy.

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It feels kind of sporadic and unclear,

sometimes confusing, and if your post

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doesn't solve a micro problem, especially

right now in the way that people are

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being able to create content without.

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Like in seconds, it becomes just noise.

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And so I really want you to start

thinking about how you create content.

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And think of it as when you're

creating your content, ask yourself,

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today I'm helping her with, and then

fill in the blank with like a small

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win and what your call to action is.

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Okay.

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One, a line step that guides them.

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Your North star, your dream client,

the person that you would love to work

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with, and if it is not helping her.

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Your North Star get to where you want

them to go to, then it's just kind of

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fluff and it's probably wasting your time.

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And so it really is about creating

content with intentionality.

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It is great to show behind the scenes

and to be human and to be funny,

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but it also needs to make sense.

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Now, the second thing that I want you

to think about is to stop serving.

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10 audiences.

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When I first started teaching

standup paddle boarding,

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and then I went into yoga.

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And I was also mentoring military spouses.

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I really thought that I was just gonna

be able to talk to all of them in one

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Instagram account, but I kept getting

the same message over and over and over

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again from different people, different

coaches, and when I really just swallowed

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my pride and took a look, I realized that

they were right, that when you try to

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speak to everyone, you speak to, no one.

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You know, one message

cannot minister to everyone.

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You need one listener, one

moment, one medicine, and when

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you can say it out loud and clear.

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It makes so much more sense to everyone,

especially when you're on a platform

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that really favors like directness or a

situation where they can understand, they

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know exactly who you are, who you serve,

and what type of content you're creating.

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So when you say it out loud.

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Today I'm speaking to the overwhelmed

prenatal yoga teacher trying to

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sell her first one-to-one package.

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Then it's like, okay, that is very clear.

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I know what I'm doing.

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And somehow that feels like it will.

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It feels grounded.

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You will feel grounded.

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And then if you say it out loud

and it doesn't, then you know

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that you can go back and tweak it.

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And that's why, and I encourage you,

like if you have the app for Chachi pt.

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And if you've been in any of my courses

or you've been inside of my monthly

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membership, I show you how to use the

voice notes so that you can naturally

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speak things out loud and have a

conversation with your AI that's trained

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in your brand, your voice, your dream

client, your final outcome with all

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your offers so that it can respond

to you, not just as a general ai.

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And agra like a, a bounce back, but

as a strategic partner, and that

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is how we start to build clarity.

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Now the third thing is

stop writing novels.

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No one's going to finish.

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It's really a very simple formula.

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You need a hook, something

that will catch them.

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Usually, most people only get to see the

first six words of whatever you're typing.

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It needs to provide some type of value

or resonance or help them self-identify

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with you as a human, and then you give

'em one thing to do and that is it.

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That is your CTA, your call to action.

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Your content doesn't need

like an entire memoir.

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If that is your writing style,

then I highly recommend that you

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think about blogging or podcasting.

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It just needs to be a

portion of your heartbeat.

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Not every heartbeat that you're

going to, you know, that your body

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produces you know, in a long framework.

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And so I wanna try, I want you

to try this micro framework.

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I want you to think of a hook, like

something usually number oriented.

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Three mistakes, killing your

freebie downloads, or three mistakes

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that actually ruin your posture.

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Or three mistakes, birth workers

don't talk about or, you know,

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like, no, maybe that's not the right

one, but you know what I'm saying.

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Think of something, three mistakes,

and then fill in your blank that's

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causing a problem or that is a problem

that your dream client, your North

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Star, maybe not even be aware of.

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And then what it would solve a solution.

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It's basically giving them a

mistake that's happening and you

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help them fix it, and then you give

them some type of call to action.

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You can have them send you a trigger word

by commenting, like, comment, co magnet,

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or comment mistakes or comment, birth

circle or whatever for your freebie.

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So when you're, again, going back to.

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Number one and two.

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Where are we leading them to?

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What do you already have

that you can offer to them to

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welcome them into your circle?

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It needs to be short, A service driven,

soul led, something you've created

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that you love, that you are happy,

that you are proud of, because then

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it'll help you talk about it even more.

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Sometimes we create things because

people are telling us that's the.

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The thing to do, but we're

not excited about it.

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It probably took you a really long time

to create because you have that resistance

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to it, but you're still pushing yourself.

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You're still doing it anyway because

you're following someone else's,

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like, instinctual advice instead of

listening to your own too, and finding

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some medium or finding something

that will align with you but does

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the same, offers the same solution.

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And we talk about this in my monthly

membership and in the alchemized content

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method, which is my signature course.

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And then you are just going

like, the content just flows.

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You get excited about creating this stuff.

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And then number four, stop

launching from adrenaline because

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I used to do this all the time.

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But when you post from panic.

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Because you're like, oh my

gosh, I haven't posted today.

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I need a post.

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Guess who feels it?

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Your audience does.

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And I learned this the hard

way, rushing through lunches.

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I was like attached to these

outcomes and I was wondering

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why it all felt like static and.

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Just disheartening.

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And it was, I was a mess.

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Everything else felt a mess

because I was rushing into it.

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I had no strategy.

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I wasn't listening to my body, to

my rhythm, or to my, my North Star.

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But then I built like a

10 minute weekly ritual.

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Instead, I set a timer.

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I picked one message, and then.

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I followed the same thing I just gave

you, and once I started to do that,

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I used my own system, which I teach

you in the alchemized content method

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where I basically focus on one thing

that I want to promote, guide people

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to, that I know will help them figure

out which one of my North stars, my

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dream clients would align the best.

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And when I talk, I talk to that person.

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And with my AI system that I've built to

help do a lot of the heavy lifting, it

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helps me create real hooks and carousels

and email subjects and blog titles and

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real ideas and YouTube video ideas.

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And it lets me hold a system

that holds me instead of forcing

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myself to hold everything.

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And the last thing is

stop skipping the ask.

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This one's crazy personal.

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For years, literally, I taught,

I inspired, I gave value,

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but I never invited anyone

to do anything else with me.

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Not to go deeper, not to sell anything.

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Oftentimes I was like, here,

just have this for free.

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No worries.

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You don't have to pay me.

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Guess what that is

self-sabotage in disguise.

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And I want you to just, you

are dealing with money blocks.

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It's okay.

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We all do.

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That's why I built it in my Ignio

ritual app as something that I have to

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go through when I get those resistant

points and start to tell yourself that

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every yoga class, every birth, prep.

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Circle every, chakra realignment

session, every fitness workout,

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everything that you do deserves a sacred

invitation to continue to work with you.

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It doesn't need to be pushy.

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You are just making an exchange

of energy with open palms and

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saying, here's the next step.

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If this is something that you

enjoyed, that it helped to help you,

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you know, to help you even further.

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And that my friend is aligned leadership,

and I know it is one of the hardest things

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to do, but once you start to build that

muscle, it becomes just second nature

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and you no longer see it as something

that's icky or salesy or discomforting.

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You start to realize that it

is a true exchange of energy.

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And that's how you treat it as

opposed to a monetary thing.

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So as I box up literally the last pieces

of this chapter of my life here overseas,

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I am realizing that your business

isn't meant to carry everything either.

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When you start to strip away the

excess, what's left is your magic.

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That's the part that people

actually want to buy.

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That's the part that magnetizes

your North star to you and guides

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them to the right solution that

they are already looking for.

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So if you have time right now, you

can do this now or you can come back

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to this, but at some point this.

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Week or today, I want you to open up your

journal or your notes app on your phone

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and write your 32nd content compass.

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Have chat g PT help you and

I'll put this in the show notes.

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Write out your one person who's your north

star that you're going to focus on the

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one problem that you are going to give a

solution to and guide people on resolving.

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And your one promise,

how can you help them?

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For example, in 60 seconds, you'll

be able to, and that's your promise.

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That's going to be your next caption.

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It could be the spark to your

next podcast, or your blog, or

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your next reel, or your next

email, and then you'll be done.

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Now if you want my full system,

the one that completely and truly

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turns one message into 25 and more.

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Aligned assets without burning out.

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I encourage you to grab a seat

in the Alchemized content method.

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It is my birthday month.

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I am officially turning 44, and

while I am celebrating this beautiful

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birthday month, I am giving you a gift.

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It is only through October 28th, 2025.

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I'm giving you $44 off

for my 44th birthday now.

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This is my baby.

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This is my signature course.

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It is jam packed, super

intuitive, beginner friendly.

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You do not have to have any

experience with AI to do this course.

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It's strategy with Soul.

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I built it from my own brilliance

and my own experience for busy

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women in wellness just like you.

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The link will be in the show notes,

and again, the offer will end

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October 28th, my official birthday.

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And if this episode helped you breathe

just a little, gave you a little aha

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moment, or gave you some inspiration

to really sit down with yourself and

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make content intently with strategy and

not stress, then follow the show notes.

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Follow the show.

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Give a like, give a follow

wherever you're listening, so

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you never miss my mini talks.

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Leave a review with

your favorite takeaway.

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That would mean the world to me, which

also helps more heart led women like you.

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Find this space.

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Even screenshot the episode with

yourself and tag me at Empower Her,

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wave on Your Favorite Social so that I

can celebrate your next win with you.

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Ah, and as I wrap up this chapter of my

life, one truth keeps whispering to me.

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You don't need more stuff online or off.

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Guess what?

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You need more space and heart,

and that's starts with trusting.

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Trusting the process, trusting the

universe, and trusting yourself.

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As always, continue to be you.

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Continue to be beautiful.

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Continue leading from your heart.

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I will catch you in the next episode.

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Speaker 3: All right, beautiful.

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That's a wrap on today's episode,

but before you go, let's talk

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about something really important.

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You are not just another entrepreneur

trying to figure things out alone.

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You are a wave leader, someone whose work

is meant to create real impact, touch

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the lives of others, and make this world.

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Better, and I want you to know

you don't have to do it alone.

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If today's conversation resonated

with you, I'd love to keep this energy

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: 00:20:46

going inside of my free Facebook

community, empower Her Biz Collective.

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: 00:20:51

It's where we take these conversations

deeper with life trainings, tech

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: 00:20:55

walkthroughs, and real heart-centered.

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: 00:20:57

So.

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: 00:20:57

Support from other women wellness

entrepreneurs who really get it.

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: 00:21:01

So if you're ready for community

clarity and support, as you build

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: 00:21:04

your own business with heart and ease,

I'd invite you to come and join us.

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: 00:21:08

You'll find the link in the show notes.

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: 00:21:11

And hey, if you love today's

episode, make sure to subscribe.

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: 00:21:14

Leave a review if you feel inclined,

and share this with a fellow heart

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: 00:21:18

led women entrepreneur so that we

can build this movement together.

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: 00:21:22

Until next time, keep leading with heart.