Ep 24: The 3 Invisible Leaks Making Content Harder Than It Should Be

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The reason your content feels so heavy is not because

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you're bad at batching, you're lazy,

unorganized, or unfocused, it's

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because your business is leaking

energy in ways you can't even see the.

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That heaviness that you feel every

time you sit down to post, that's not

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a flaw in you, my beautiful friend.

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That's feedback.

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And today I'm gonna show you

exactly how to lighten the load.

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So grab your cup of coffee, your tea,

whatever's keeping you grounded, and

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let's dive in into today's episode.

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Speaker 3: Welcome to Heart LED CEO, the

podcast for women wellness entrepreneurs

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who are ready to build scale and automate

their businesses without sacrificing

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their soul, sanity, or authenticity.

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I'm Anna Connie Walters, a

nurse turned entrepreneur.

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Military spouse, first time mama in

my forties, and a recovering burnout

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survivor who's making it a mission

to help heart led women just like

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you, create thriving businesses that

really feel good, do good, and give

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you the freedom that we all deserve.

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Because here's the thing, you don't

have to hustle harder to succeed.

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You don't have to drown in tech

overwhelm or try to do everything

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alone, and I'm here to give you the

strategies, automation tools, and

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mindset shifts that will help you

step fully into that leader, CEO, and

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impact maker that you are meant to be.

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If you're ready to grow your business in

a way that aligns with your values and

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your life, you are in the right place.

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Let's get into today's episode.

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Speaker: Hello, my beautiful friend.

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I hope wherever you are listening to

this, you are well, and I'm so excited

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to be here because this month has really

been a big focus about adrenal fatigue,

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adrenal health, burnout, and all the

things that people just don't talk about.

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Or just are not aware.

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And the truth is that I used to think

that I had a consistency problem when

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it came to my marketing and my business.

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I was continuously blaming myself for

not being disciplined enough or not

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being good at batching because although

I want to be so good at batching, I

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just struggle with it and I'm still

continuing to try to be better at it.

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And I'm fine tweaking, but

it's taking a long time and.

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It wasn't because I wasn't hustling hard

enough, but it was what I was feeling

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internally and what I eventually realized

and what I see in so many of my clients

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is that consistency is, has nothing

to necessarily do with discipline.

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It's about safety.

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And I was like, what?

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That doesn't even make sense.

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But your nervous system has to feel

safe before it will ever let you show

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up consistently if you suffer from

staring at that blank screen and having

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a writer's block or creative block

for me, which sometimes comes up where

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I'll be on my game one day and then

all of a sudden I, when I really need.

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To I'm on a deadline.

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I've had life happen and

I need to get stuff done.

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It's like everything turns against

me, it feels and I just cannot be.

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I cannot stay focused.

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Things are, I'm struggling to get

my words out, to come up with ideas.

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Nothing sounds good.

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I'm just like, I don't know.

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Now, thank goodness for ai, because

it does help with some of that.

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It gives you that boost to like,

okay, well just think just.

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Like brainstorm, and then something

might just come up when you're having

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the conversations with your AI employees.

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But when your business is

leaking energy, it's like you're

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trying to fill a cracked bucket.

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Now my son who's three, he has these

toys where they're literally buckets,

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but on the bottom of the bucket it

has little different shaped holes

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so that he can see the difference

in the water and how it drains.

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Some will drain super fast,

some will drain super slow.

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Some of them will, the water,

the way the water looks.

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It's supposed to be, I

think, a sensory thing.

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But either way, guess what?

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He gets frustrated because he continues

to fill it up, fill it up, fill it up,

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and then he gets like, I don't wanna

play this no more, because none of

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these buckets are holding the water.

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And so no matter how much effort you

pour in, it's never going to feel enough.

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You are never gonna feel, yeah.

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And energized enough, creative enough,

it, it is just not gonna feel good.

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And then you're just gonna get frustrated

and you're just gonna be like, F this.

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This is not worth it.

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Now there are three invisible leaks

that I see the most, so make sure

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that you stay tuned for all three.

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Now, the first one, and it is more

profound now with AI than ever before.

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The first one is content paralysis,

because if you've suffered from being

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multi-passionate, having, neurodivergency

having a hundred ideas swirling.

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But when you go to post, you

basically freeze because now you

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have so much content overload

in your mind, so many ideas.

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You have trouble figuring out which

one to go with, what to put in, and

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you default to basically nothing.

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And now.

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With ai, some, especially in my alchemized

content method, I was noticing a pattern

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with my students being like rock stars

at using my custom GPTs to create seven

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weeks worth of content in three minutes,

but then not actually following through

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and putting the content out there.

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Why?

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Because it was just content overload.

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What I was having to then do in our

live trainings is now is not the time.

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ChatGPT pt specifically sole job is

to make you happy and it will continue

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to give you, like, here's your stuff

now, would you like, like a PDF or a

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presentation or would you like another,

like three more weeks of content?

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Now most people's like,

yes, heck yeah, free stuff.

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But it's no, no, no.

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We need to be intentional now when

we're using AI because it is intended

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to give us this slew of things.

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And if you are not careful, you

are going to end up in that same

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content paralysis where you're

now going to have so much amazing

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information and content that you're

like, I don't know what to post now.

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It's like the sword with two blades.

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So you really need to be intentional.

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And I'm super, super proud of myself

because I was running into the same

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thing, not as bad as my students, but

I was noticing some similar patterns.

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And so what did I do?

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I created.

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Canva template to go along with what

custom GPTs that I've built are giving out

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so that it is literally a plug and play.

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And so you have, you pick your day.

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We do a lot of.

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Energy cycling.

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So whether it's through the moon or your

menstrual cycle, you notice what part of

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the month or in your cycle you should be

doing that creative work because it is

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where your hormones will help you, your

body and your mind be at the optimal

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for certain activities, and you hone in

into that space and you spend that day

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or those few days where you're in those

blocks to do brand, the custom Canva

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templates that I've given you to your

brand, your tone, your pictures, your

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your fonts, everything so that it looks

like something that should fit with you.

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And then on the cycle part of your energy

cycle where you are more like, driven

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for statistics and information, that

would be the day that you would then

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use that information and bring it over

and you would try to do this for the

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month in front of you and just do what

you can for the month that you're in.

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And then that way it

is like magic you guys.

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I'm actually batch creating and

I'm super proud of myself and I'm

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so excited for my students now.

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The second number two, VI invisible

leak is repurposing roadblocks,

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and it is one of the things that

I built the Alchemized Content

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Method, which is my signature course.

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From you create one big, beautiful

webinar, podcast, blog training,

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YouTube video live video, whether

it's a live on your Instagram or

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your YouTube, or not a YouTube.

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It'd be a YouTube video, but

like a Facebook Live if you go

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live into your community groups.

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And then what happens?

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It just dies there.

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We don't really take

the time to send it out.

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We hope that the universe is gonna help

us, or the algorithm is gonna catch

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on to one of our SEOs or the metadata

is gonna help with our hashtags or

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whatever, and we just, we leave it there.

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We might promote it when we are,

it's fresh when it's like that first

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week and then we never go back to it.

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Now the method that I teach you is that we

are constantly sending people back to it.

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We are no longer feeling this

hamster wheel of reinventing.

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What do I, what should I post about today?

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I like, oh my gosh, like I've, I feel

like I've talked about everything

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in my business, and I don't know

what else I can create that's new.

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No, no, no, no.

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Instead we multiply.

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What we've already created.

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It's, it, if you do it the way most people

do, instead of multiplying your content

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so that it is continuously feeding off

of that one beautiful main like creation

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that you've already spent so much time

on, and then it just sits lonely in

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that corner of, the web or social.

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We create a system where you are

constantly psyching people through that,

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cycling through it, and it's beautiful.

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It's like this beautiful

ecosystem and like you don't

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have to have that much content.

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So it's specifically awesome for

people who are new to the business

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to focus on creating like this

initial power content that then

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they can just constantly pull from.

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While they're trying to catch up

and really start to answer questions

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or so make, create content to.

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Solve solutions for their clients in

a current situation because sometimes

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it does take time for us to learn

what exactly do our clients need?

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What do they actually need help with?

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What are they actually willing to pay

that I can give them a solution to?

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Sometimes that part takes time, and

so when you have this cyclic system.

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Of content that you know is like the

basis of what all people in your niche

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are gonna be looking for, whether

you're a birth worker or a yoga

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instructor, a yoga therapist, a fitness

instructor, a water sports instructor.

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You already know like the basic

things, the most common questions

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that you get asked, especially if

you're already like teaching an

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in-service based business thing.

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And then the third one is clarity, chaos.

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When you are not a hundred percent

sure who your message is for or what

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you're building towards, then every

single post feels like you're just.

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Shouting into this big void on the web,

like it's, you're just like out there

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like shouting into this empty space.

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You're not getting likes,

you're not getting views.

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People are have, you

have a high skip rate.

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No one's messaging you, you're

not connecting with anybody and

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you're not getting new followers.

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And I had that problem when I was

literally taking all of my beautiful

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business ideas and putting it into one.

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I had fat mermaids, PHAT, which is

my standup paddleboard business,

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the first business that I started,

and I was sticking everything.

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Military life, gardening, young,

living essential oils, holistic,

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lifestyle changes, cooking

pre and postnatal pregnancy.

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And it was like, no, I was

like crickets, like nobody was.

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Reaching out, uh, it was, I was

confused myself as to what to

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post eventually because I was

like, I don't know what to post.

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Like, what did I just recently post?

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This is supposed to be about

standup paddle boarding, and it just

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kind of became this huge cluster.

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But when I separated and I created

an umbrella brand, and underneath

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that umbrella brand, I had a separate

brand for each of my focus points,

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pre and postnatal and women's health.

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My standup paddle boarding and

mindset and now, my uh, burnout

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and business coaching for content

creation, AI and automation strategy.

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It's like very specific.

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Now.

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When I look at my Instagram, I'm like,

I'm only getting reached out to by

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either people who are in my industry.

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And I don't ever see them as competitors.

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They're like my, what my coach has

taught me to call them as my power

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partners or they're actual like students.

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People that I've met through challenges

that I've been like an ambassador for

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or my own students who continuously,

you know, get inspiration or whatever.

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Or new people that are looking and

they're just kind of on that waiting

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list and waiting for that right

content to hit them, to give them

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that courage to say that final.

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Yes.

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So if any of does it, if any of this

sounds familiar, I would love to hear it.

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Whether you comment on this

podcast episode or you reach out

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to me privately on social or if

you're in our Facebook group, you

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know, saying, I listened to this.

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Episode, and this is kind of where,

this is the leak that I'm stuck with.

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And so I wanna give you a quick one,

and I call it the content energy reset

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because it only really takes one minute.

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It's not that long.

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And I want you to just, if you can,

if you're driving, don't do this, but

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place, put one hand on your heart.

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And you can put two or one depending

on what you're doing, and I want you to

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just take that full deep breath into your

nose, into the belly, into the ribs, then

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that last little breath into your chest.

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And as you start to exhale, ask

yourself when you're creating your

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content, does this post move me closer

to clarity, connection, or conversion?

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Does this post move me closer to

clarity, connection, or conversion?

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Now, if the answer is like

a hell yes, then share it.

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But if it is not, then

you need to let it go.

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You need to shake your hands out, let that

energy go and just say thank you, goodbye.

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And either use chat, PT,

or go on to your next idea.

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And that's it.

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It takes one minute.

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If it doesn't feel good to you, when

you look at your business, when you look

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at who you're supposed to be making the

content for, who your dream client that

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you are trying to attract, then you know

you need to be find that intentionality.

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And that's really where.

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You find that machete to cut through the

heaviness of creating content, because

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I think we're, we spend so much time

trying to create the perfect caption

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and the perfectness, and sometimes what

people really need to see is rawness and

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realness, relatability, and they need

you to talk to them in their language

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and help them solve the problems that

they're looking for, the solutions to.

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It's so much simpler, but we

have the tendency to make simple

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things, I think complicated.

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And so if you're like me and you

thought, you know, you needed to post

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more and hustle more and work harder

and never feeling like enough, know

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that you don't need any of that.

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What you need is clarity.

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And that's what I offer you in

the Alchemized content method, a

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clear blueprint and step-by-step

handholding course that is

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self-paced where I help you map out.

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S the, the buying beliefs that

you need to help instill inside of

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your dream clients and help them.

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You know, you basically create

content that follows the client

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journey cycle that's specific to your

business and what you offer, and.

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Who you're trying to attract, and you

have a very clear picture by the end of

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that course who, who you are, what you

offer, who you are trying to off, you know

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who you, you serve, and how you do it.

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Because when you really have quick

answers to those things, then the

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rest of it really falls into place.

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Then you can literally create

an entire month of powerful

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magnetic content in a few minutes.

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And you can then in one afternoon,

take that in all the templates

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that I give you and really batch,

create your entire month of content.

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And then when you feel the power or

the energy or whatever the inspiration

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to go live or create a reel or do some

more advanced stuff, the energy is there

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because you are no longer feeling, I

mean, you're no longer serving from.

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Within your cup, you are now

serving from that overflow.

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You're like, oh my gosh.

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Normally I would be like still

struggling trying to create content

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and I'm just kind of sitting here

like, what should I do with my time?

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What should I do with my day?

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That is the most beautiful feeling

and I wish that I could give it

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to everybody, and guess what?

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I can.

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You just have to take that

first initial step and say yes.

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Because it does not have anything to

do again, with a lot of the things

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that we get caught up with, you know?

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And I think once you have that

clarity and then you start creating

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with ease and not from burnout.

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Or stress, then you become actually more

disciplined because you finally have a

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framework that, again, what's the whole

purpose of the alchemized content method?

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And what I teach is to help

your nervous system feel safe.

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And that's the magic of alignment.

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It truly will make your content

feel lighter, your business feel

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lighter, and your life feel lighter.

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You're gonna be more full of energy,

you're gonna be more inspired,

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you're going to have more time

to connect with clients that

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actually wanna buy stuff from you.

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And so for some of you, you can totally

take this and run with it and self,

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fix yourself and, and patch all the

leaks to your business, to your life

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because it's not just your content that

is leaking, it's your whole business.

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It's your whole life and you need to look

at where you're having those problems.

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But for some people, they are

saying yes, and you're laing along.

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To this podcast, but you're not

sure where those leaks actually

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are, and that's where my business

vital signs strategy call comes in.

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It's 90 minutes.

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I basically talk to you and then help

you find those leaks, and then we find

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the solutions to plug them so that you

can have that reset plan that actually

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supports you and not gives you more things

to do to then continuously drain you.

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But if you're ready to like really

master repurposing your content in

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a beautiful system that I teach,

the doors are open right now for

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the Alchemized content method.

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It is still at the founding

member price of only $97.

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It will eventually go up, but I really,

really want this to go to more people.

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I've seen crazy, crazy transformations

from everything from a yoga therapist to

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a reiki master, to a standup paddleboard

instructor and a holistic beauty.

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Um, she creates, like lotions

and like a beauty care skin line.

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Sorry, that was what I was

trying to come up with.

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It works across all niches and so.

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That's my invite to you.

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That's where you'll learn how to really

take that one piece of content and turn

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it into 25 or more aligned magnetic

binge-worthy pieces without that burnout.

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Or if you are completely new and you're

just starting your business and you

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have no content, this will give you

that spark to really start creating

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badass content from the get go.

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So just real recap from

what we talked about today.

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Again, the heaviness in your content

is most likely because you have

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invisible leaks and you need to take a

self-audit of your business and yourself.

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Remember that consistency

is not about DI discipline.

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It is about creating that safety.

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Just like in your yin yoga

practice, I teach yin.

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I don't like it myself, but I know it's

what I need and that's how I teach it to

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my students because it is in that moment.

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Where we are trying to resist the

urge when your body's right at that

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tipping point where it starts to get

uncomfortable, and our natural urge

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: 00:22:39

is to let go because it's getting

too hard and all our body needs.

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Is for us to continue to breathe and

create that environment to make it

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feel safe to regulate our central

nervous system so that our body

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will naturally relax into the pose.

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And that is where that elasticity

in our muscles comes in.

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And it's a beautiful transformation

to see people's body relax when

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I watch them in the yin practice.

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And then.

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If you're really struggling, your

quick win was to do that one minute

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content energy reset before you go

and put publish on your next post.

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And I would suggest that before you

even go into Canva or before you go and

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create that reel, if you are already

at that place, you have some drafts

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that you're like looking at and you

haven't necessarily pushed publish

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'cause you're scared or whatever,

take that reset, um, sequence and

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then see if you can get some clarity.

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So that's your action step.

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Before you publish your very next piece

of content, I want you to pause and ask

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yourself again, does this move towards

clarity, connection, or conversion?

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: 00:23:51

And if your answer is no, then give

yourself permission to let it go.

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: 00:23:56

And if you need somebody else

to tell you, I am giving you

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the permission to let it go.

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And that's all I got for

you, my beautiful friend.

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I hope that this was helpful.

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: 00:24:06

If there's any information or

aha moments that you got, I

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: 00:24:10

would love to hear from you.

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: 00:24:11

As always, it would mean the world

to me if you can take a few moments

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: 00:24:15

to write this podcast so that it

helps reach other, um, women wellness

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entrepreneurs, um, and military community.

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: 00:24:25

Also leave me any comments,

especially if there's content that

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: 00:24:29

you would love to hear me teach

about that I haven't gotten to yet.

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: 00:24:33

And as always, continue to be

you, continue to be beautiful and

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: 00:24:38

continue leading from your heart.

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: 00:24:41

I will catch you in the next episode.

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: 00:24:44

Speaker 2: All right, beautiful.

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: 00:24:45

That's a wrap on today's episode,

but before you go, let's talk

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: 00:24:49

about something really important.

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: 00:24:51

You are not just another entrepreneur

trying to figure things out alone.

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: 00:24:56

You are a wave leader, someone whose work

is meant to create real impact, touch

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: 00:25:00

the lives of others, and make this world.

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: 00:25:03

Better, and I want you to know

you don't have to do it alone.

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: 00:25:07

If today's conversation resonated

with you, I'd love to keep this energy

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: 00:25:11

going inside of my free Facebook

community, empower Her Biz Collective.

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: 00:25:16

It's where we take these conversations

deeper with life trainings, tech

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: 00:25:20

walkthroughs, and real heart-centered.

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: 00:25:22

Support from other women wellness

entrepreneurs who really get it.

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: 00:25:26

So if you're ready for community

clarity and support, as you build

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: 00:25:29

your own business with heart and ease,

I'd invite you to come and join us.

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: 00:25:33

You'll find the link in the show notes.

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: 00:25:35

And hey, if you love today's

episode, make sure to subscribe.

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: 00:25:39

Leave a review if you feel inclined,

and share this with a fellow heart

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: 00:25:43

led women entrepreneur so that we

can build this movement together.

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: 00:25:47

Until next time, keep leading with heart.